Case study — P/01 · Real project
Dental Practice Website.

The challenge
A dental practice needs one page to do several jobs: reassure new patients, explain treatments, show real reviews, answer common questions, and route people to booking. [Placeholder] — client-specific context to be supplied
The approach
One clear hierarchy, top to bottom: promise first, proof early, detail on demand. Each section answers the next question a visitor would ask, ending at contact and location — not at a dead end.
What was built
| Sections | Hero with booking paths, services index, patient reviews, why-choose-us, FAQs, contact with map. |
|---|---|
| Conversion paths | Repeated booking contact points down the full length of the page. |
| Trust material | Reviews, team presence, and detailed treatment information in-page. |
The system
Structure before surface: the page order itself is the system — each block earns its place by answering the visitor's next question.
Responsive
[Placeholder] — mobile views not supplied; shown: desktop full-page capture
The outcome
To be documented honestly with the client. No invented metrics or testimonials.